It wasn’t so long ago that direct marketing was synonymous only with direct mail – but not anymore. In the last few years, direct marketing has evolved into a data-driven, multichannel process for building and cultivating mutually beneficial relationships between companies and consumers.
The dm360awards have been created to applaud these relationships and the agencies and partners who make them possible, to recognise capabilities across strategy, creativity and results. To celebrate the marriage of Creativity and Effectiveness.
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